Posts tagged "Online shopping"
Tis the Season to be Shopping: Making the most of CSEs this Christmas

Tis the Season to be Shopping: Making the most of CSEs this Christmas

Today we have a guest blog post from Sean McAuley from FusePump, who hails from Northern Ireland. Sean spent his teenage years in the Midlands, heading north for a Business Management degree at Huddersfield University. Despite his fondness for Britain, sunnier climes were calling and he spent his placement year at Ermes Group Plc. in...
A Tale of Two Independent Retailers: Who will Survive?

A Tale of Two Independent Retailers: Who will Survive?

I’m an inspirational shopper who tends to analyse each aspect of every shop I do. This always gives me a lot to think about and two recent online experiences have left me with a case study into the world of the British independent retailer. Both retailers sell high-end designer apparel and have been around more...
What Do You Mean You Don’t Have a Mobile Site?

What Do You Mean You Don’t Have a Mobile Site?

I am a consumer. My family consumes. Everyone I know consumes. The world is a mass market of consumers, 6.9 billion people who will potentially buy stuff. If I told you that there is £69bn in the UK and $43bn in the U.S. up for grabs this Christmastime, and that 52.6% of people who own...
Social Data and Marketing:  Making it better for consumers?

Social Data and Marketing: Making it better for consumers?

The social marketers have their little cyber spies following me around for an hour every time I ‘like’ something. They want to know what I buy and from where. Masses of social data like this and more is being collected about our shopping habits in order to improve retailers’ chance of a sale. Retailers have...
Goodbye e-commerce, hello 'customer interaction'

Goodbye e-commerce, hello ‘customer interaction’

In my last post I outlined how we need to start changing our thinking about multi-channel, in particular the fact that we will need to start thinking about a collection of touchpoints that we offer to the consumer and provide a good user experience across these touchpoints. Now, the message that the user experience needs...
Reinvesting in the Luxury Consumer

Reinvesting in the Luxury Consumer

With nearly half of all luxury brands selling directly online, there has been much discussion around the lack of touch points connecting and fortifying the luxury retail experience. Opting instead for traditional ecommerce and marketing channels, many luxury retailers fear the loss of exclusivity as brands move online. How does one convey exclusivity in a...
Can we please bring the Changing Room into the 21st Century?

Can we please bring the Changing Room into the 21st Century?

I love shopping. Always have done. I remember when I was a kid and my mother would take me shopping for new clothes. Walking into the department store I was assaulted by the smell of everything new, all the season’s new colours, fabrics, and the possibility of finding that one outfit that would make me...

Mobile 360˚

Say ‘mobile commerce’ to customers and many of them will instantly think of the iPhone. While this isn’t ‘wrong’, especially given the buzz around it,  I urge people to think beyond the iPhone and consider the following elements as part of a mobile strategy as well.   Mobile Web This is your low hanging fruit....

Getting Up Close and Personal: Automated Personalisation

E-commerce has come a long way from the days when the focus was primarily on the ‘nuts and bolts’ of doing business on the web. Back then usability, content and structure were the priorities for online retailers looking to create scalable high-performance sites. More recently, however, trail blazers like Amazon have demonstrated the powerful commercial...