Posts tagged "facebook"
Social Data and Marketing:  Making it better for consumers?

Social Data and Marketing: Making it better for consumers?

The social marketers have their little cyber spies following me around for an hour every time I ‘like’ something. They want to know what I buy and from where. Masses of social data like this and more is being collected about our shopping habits in order to improve retailers’ chance of a sale. Retailers have...
Data Sharing: Shifting Attitudes in the Commerce Supply Chain

Data Sharing: Shifting Attitudes in the Commerce Supply Chain

Reviewing various technology predictions, as well as watching commerce trends toward consumer engagement, it is apparent that the management of customer, product and transactional data is evolving at a rapid pace. Notably, attitudes toward the pooling and sharing of data are shifting. It’s not just social behavior on websites like Facebook, Google +, Yammer and...
Can we please bring the Changing Room into the 21st Century?

Can we please bring the Changing Room into the 21st Century?

I love shopping. Always have done. I remember when I was a kid and my mother would take me shopping for new clothes. Walking into the department store I was assaulted by the smell of everything new, all the season’s new colours, fabrics, and the possibility of finding that one outfit that would make me...

Multi-channel – it’s not what it used to be…

The world of multi-channel commerce is a very fascinating one at the moment. Just like an old steam locomotive the multi-channel train has taken some time to gain speed, but now that it’s going, there is no stopping it. It may even have just gone over that the top of the mountain and is now...

Facebook; the Next Google?

According to a recent article in TechCrunch, Facebook has become the world’s identity gatekeeper; your age, sex, location, where you went to school, where you work, who your friends are is all personal data is used to serve you tidbits of information that you are likely to be interested in. Want to see picture of...
Can companies afford not to be on social networks?

Can companies afford not to be on social networks?

This is the transcript of my speech from the Ecommerce UK’s #bigdebate on social commerce event at London County Hall. Good evening I’m Stefan Schmidt Director of Product Strategy at hybris, a world-leading supplier for multichannel commerce software. Not many have probably heard of us but we are the company powering Fortune 500 Companies such as...

Turn On, Check In, Check Out

Location based check-in services (Foursquare, Gowalla, Facebook Places, etc) are mobile apps enabling smartphone users to ‘check-in’ to their current location and share it with their friends. As with most social media services the concept sounds deceptively simple, too simple in fact. As a user, you can at first end up asking yourself why you’re...

Facebook’s smear against Google

While Google at least pretended it wouldn’t be evil, Facebook never made that claim, didn’t they? Now they have shown their true colours. And somehow I’m not surprised. They managed to get all this great data from us, because we wanted to believe that this is just a site run by students, connecting people out...

Multi-channel precision marketing

Dave Wieneke from UsefulArts posts a good blog on personalised marketing across multiple channels. Have a read at our friends at econsultancy.com http://econsultancy.com/uk/blog/7456-multichannel-precision-marketing-at-the-store-shelf Related articles Multi-channel customers are more profitable! – the Adobe Online Marketing Suite – Promotional Feature (huguesrey.wordpress.com) Multi Channel Marketing – How Does It Work? (leapingahead.wordpress.com) Meet Your New Boss: The Connected...

F-commerce. Seriously?

I’m still on the fence with Facebook. I’m just not 100% sure what to make of it. Yes, I use it. In fact, I’m on Facebook every day. Facebook seems to want to be a lot of things: social network, search engine, recommendation engine, shopping site, my unique digital identity and even a global authority...

Getting Up Close and Personal: Automated Personalisation

E-commerce has come a long way from the days when the focus was primarily on the ‘nuts and bolts’ of doing business on the web. Back then usability, content and structure were the priorities for online retailers looking to create scalable high-performance sites. More recently, however, trail blazers like Amazon have demonstrated the powerful commercial...