by
Kathleen O'Brien
on
Nov 4, 2011
tags: Business, consumer behaviour, Customer experience, hybris, iPhone, m-commerce, multichannel, Online shopping, retail, shopping, touch points
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I am a consumer. My family consumes. Everyone I know consumes. The world is a mass market of consumers, 6.9 billion people who will potentially buy stuff. If I told you that there is £69bn in the UK and $43bn in the U.S. up for grabs this Christmastime, and that 52.6% of people who own...
by
Molly Williams
on
Aug 18, 2011
tags: Business, Commerce Supply Chain, consumer behaviour, Customer experience, Data Sharing, facebook, Google, multichannel, PIM, Retailing, touch points, twitter, Yammer
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Reviewing various technology predictions, as well as watching commerce trends toward consumer engagement, it is apparent that the management of customer, product and transactional data is evolving at a rapid pace. Notably, attitudes toward the pooling and sharing of data are shifting. It’s not just social behavior on websites like Facebook, Google +, Yammer and...
by
Paul Ramshaw
on
May 25, 2011
tags: agile commerce, Boxing Day, Business, call centre, Customer, customer centric, Customer experience, customer relationships, Customer retention, Customer service, multichannel, Social media
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My mother decided she needed a new printer last year. She waited until late December to order one so that I would be around over the holidays to install it. “You can help me set it up?”. “Of course” I said. She received an email on Boxing Day from the large consumer electronics outfit she’d...
by
Stefan Schmidt
on
May 24, 2011
tags: Business, consumer behaviour, customer relationships, eCommerce, Injunction, John Hemming, Max Clifford, Media, Ryan Giggs, social commerce, social network, Television, twitter
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This whole discussion about injunctions and Super Injunctions in the UK has got me thinking this morning. It strangely reminded me of some boardroom meetings with anxious regional sales managers, who were afraid that customers in other regions would learn about their products or much worse about their prices. Some wanted to protect their local...
by
Stefan Schmidt
on
May 5, 2011
tags: Business, E-Commerce, eCommerce, Gartner, Hype cycle, Informatica, location based services, Master data management, MDM, multi-commerce MDM, technology
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I’ve just been re-reading through Gartner‘s Commerce Hype Cycle. If you are looking for a comprehensive list of technologies mentioned in the context of commerce, this is definitely a good place to start. You’ll also learn about Gartner’s definition for many of these terms (others may define some of the terms differently). One thing that...
by
Kees de Vos
on
Apr 27, 2011
tags: Business, Econsultancy, facebook, future, Marketing, Marketing and Advertising, mobile, multichannel, Multichannel marketing, Social media, Television
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Dave Wieneke from UsefulArts posts a good blog on personalised marketing across multiple channels. Have a read at our friends at econsultancy.com http://econsultancy.com/uk/blog/7456-multichannel-precision-marketing-at-the-store-shelf Related articles Multi-channel customers are more profitable! – the Adobe Online Marketing Suite – Promotional Feature (huguesrey.wordpress.com) Multi Channel Marketing – How Does It Work? (leapingahead.wordpress.com) Meet Your New Boss: The Connected...
by
Stefan Schmidt
on
Apr 21, 2011
tags: Aberdeen Group, Austria, Business, Cash register, Japan, m-commerce, mobile, point-of-sale, POS systems, retail stores
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A year ago I met Brian Walker of Forrester to talk ‘evaluation’ for a forthcoming Forrester Wave report. Although the purpose of the meeting was product education, he planted an idea in my head that I can’t get rid of. Point-of-sale (POS) is dead, long live mobile POS. This begs the question about whether what’s...
by
Stefan Schmidt
on
Apr 16, 2011
tags: agile commerce, Business, channels, Customer, eCommerce, multichannel, NFC, retail, Social media, touch points, trends
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Driving with my CTO Moritz Zimmermann on a German Autobahn is an experience in itself. Going 200 km/h whilst he is driving and reading his emails and browsing the internet on the BMW’s board computer makes you instantly religious and thanking gushily whoever you’re praying to once you climb out that car in one piece. I recently walked into an...
by
Stefan Schmidt
on
Apr 8, 2011
tags: Apple, Business, Electronic commerce, facebook, Google, Like, Like button, Online Communities, search engine, shopping, social commerce, social network, touch points
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I’m still on the fence with Facebook. I’m just not 100% sure what to make of it. Yes, I use it. In fact, I’m on Facebook every day. Facebook seems to want to be a lot of things: social network, search engine, recommendation engine, shopping site, my unique digital identity and even a global authority...
by
Stefan Schmidt
on
Apr 5, 2011
tags: Business, ChoiceStream, City University London, consumer behaviour, CRM, customer relationships, eCommerce, facebook, loyalty, Online shopping, personalisation, Personalization, Shopping cart
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E-commerce has come a long way from the days when the focus was primarily on the ‘nuts and bolts’ of doing business on the web. Back then usability, content and structure were the priorities for online retailers looking to create scalable high-performance sites. More recently, however, trail blazers like Amazon have demonstrated the powerful commercial...
