Goodbye e-commerce, hello ‘customer interaction’
In my last post I outlined how we need to start changing our thinking about multi-channel, in particular the fact that we will need to start thinking about a collection of touchpoints that we offer to the consumer and provide a good user experience across these touchpoints. Now, the message that the user experience needs...
Reinvesting in the Luxury Consumer
With nearly half of all luxury brands selling directly online, there has been much discussion around the lack of touch points connecting and fortifying the luxury retail experience. Opting instead for traditional ecommerce and marketing channels, many luxury retailers fear the loss of exclusivity as brands move online. How does one convey exclusivity in a...
Can we please bring the Changing Room into the 21st Century?
I love shopping. Always have done. I remember when I was a kid and my mother would take me shopping for new clothes. Walking into the department store I was assaulted by the smell of everything new, all the season’s new colours, fabrics, and the possibility of finding that one outfit that would make me...
Multi-channel – it’s not what it used to be…
The world of multi-channel commerce is a very fascinating one at the moment. Just like an old steam locomotive the multi-channel train has taken some time to gain speed, but now that it’s going, there is no stopping it. It may even have just gone over that the top of the mountain and is now...
Facebook; the Next Google?
According to a recent article in TechCrunch, Facebook has become the world’s identity gatekeeper; your age, sex, location, where you went to school, where you work, who your friends are is all personal data is used to serve you tidbits of information that you are likely to be interested in. Want to see picture of...
Augmented Reality
Augmented what I hear you cry?! I’m sure you have seen it in action already. It was all over the media shortly after the iPhone was released. So, what is it then? Essentially it’s a head up display using the camera on your phone. GPS and compass information map additional information on the live camera...
HTML5 vs. Mobile App. The Winner is…
Both! At least in the short term. In the long run I would put my money on HTML5, certainly when it comes to the right strategy for customers. It’s not that I don’t like apps; I can clearly see their advantage when it comes to specialised tasks. They have to be the Rolls Royce in...