Tis the Season to be Shopping: Making the most of CSEs this Christmas
Today we have a guest blog post from Sean McAuley from FusePump, who hails from Northern Ireland. Sean spent his teenage years in the Midlands, heading north for a Business Management degree at Huddersfield University. Despite his fondness for Britain, sunnier climes were calling and he spent his placement year at Ermes Group Plc. in...
You don’t need a mobile strategy!
Actually, what you need is a commerce anywhere strategy. Mobile might be in the forefront of your mind but just catering for it could easily end up with you in a dead end. So what you need is a strategy that allows you to enable commerce on any possible internet device without spending lots of...
How to do Click and Collect and how not to
By chance I had the opportunity to use Click & Collect from 3 different retailers in a very short space of time. In this post I would like to share with you my experience and hopefully give you some ideas on how and when click & collect works and how you should not do it....
Beyond the Dragon… New Demands on IT
In my last blog, The Year of the Dragon and Beyond we looked at how important it is to evaluate the multichannel customer experience to take advantage of opportunities arising thanks to technology and social changes. It’s clear multichannel will place an increasing demand on IT systems to enable it. And while some systems exist,...
The Year of the Dragon and Beyond
A few weeks ago I was asked to speak at a conference to discuss the outlook for multichannel in 2012. As I was compiling my material I stumbled upon the fact that this year, in Chinese astrology, it is the ‘Year of the Dragon’. The dragon is the undisputed king of Chinese astrology. It signifies,...
A Tale of Two Independent Retailers: Who will Survive?
I’m an inspirational shopper who tends to analyse each aspect of every shop I do. This always gives me a lot to think about and two recent online experiences have left me with a case study into the world of the British independent retailer. Both retailers sell high-end designer apparel and have been around more...
Multichannel in 2011 – a quick recap
As the year is drawing to a close and retail is going through its busiest time of the year, it seems a fitting time to reflect on a year of significant change in the multichannel world; a year that has seen multichannel mature and take prime position on board level agendas globally. What are the...
What Do You Mean You Don’t Have a Mobile Site?
I am a consumer. My family consumes. Everyone I know consumes. The world is a mass market of consumers, 6.9 billion people who will potentially buy stuff. If I told you that there is £69bn in the UK and $43bn in the U.S. up for grabs this Christmastime, and that 52.6% of people who own...
Social Data and Marketing: Making it better for consumers?
The social marketers have their little cyber spies following me around for an hour every time I ‘like’ something. They want to know what I buy and from where. Masses of social data like this and more is being collected about our shopping habits in order to improve retailers’ chance of a sale. Retailers have...
The Rules of Customer Engagement
Today, talk about ‘customer engagement’ or ‘customer experience’ comes from a variety of likely and not-so-likely, parties. CRM system vendors claim to own it. So do suppliers of analytics, email marketing and traditional web content management systems. In reality, however, while many of these players may own one or two parts of the customer engagement...
Online Leadership and the Wholesale Distributor
In the ever-expanding world of data management, wholesale distributors face many challenges leveraging the web to improve business. Plagued by disparate databases of information, end-of-life technologies and often redundant business processes, the introduction and syndication of concise product information to online properties can take weeks, if not months, to make available to partners and customers....